There are a ton of jobs available for Apple’s visionOS platform, which might suggest that the California-based giant is hiring aggressively as there is tremendous demand for Vision Pro. Bloomberg’s Mark Gurman doesn’t believe this is the case and, as a result, took flak for shutting down claims that Apple’s pricey $3,499 mixed reality headset was useless, despite a glut of job openings. Now, he has appeared to bury the confusion by saying that Apple has big plans for the future of visionOS.
New job postings are aimed at optimizing the visionOS platform, not to mention Apple is working on its smart glasses
The Vision Pro won’t be the only product that can run visionOS, as Apple has other devices in the works that could potentially succeed where large head-mounted wearables fail. Gurman reports that while there is work on the Vision Pro hardware, most of it is aimed at the company’s next product, smart glasses. Compared to the Vision Pro, this screenless device will be very light and will not look annoying when worn by the wearer.
The reduced weight will eliminate fatigue, allowing users to interact with the smart glasses for long periods, potentially increasing usability. Additionally, just because the Apple Vision Pro isn’t growing in popularity doesn’t mean the visionOS platform will be discontinued, as the Cupertino company needs personnel who excel at software optimization, adding new features, and maintenance to keep it alive and running.
Although Gurman is adamant about Vision Pro’s failure, his assessment is not wrong. Aside from insiders providing him with near-accurate information, ridiculous pricing, increased weight, lack of meaningful apps to create a viable ecosystem, and subpar battery life are factors behind the disappointing sales of the Apple Vision Pro.
Gurman also reported that immersive video is one feature that could drive sales of the headset, but Apple isn’t interested in pushing it any faster. A combination of the reasons mentioned above, the device shipped less than half a million units by the end of 2024, and in January 2026, Vision Pro’s marketing budget in various countries was cut by 95 percent.
News Source: Mark Gurman
About the author: Omar Sohail is a reporter and analyst for Wccftech’s mobile section, specializing in mobile industry technology and business. Its expertise lies in complex hardware supply chains, including the development of semiconductor manufacturing, chip lithography and camera sensor technology.
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